Der Marketing Mix

Der Marketing Mix PDF
Author: 50Minuten,
Publisher: 50Minuten.de
ISBN: 2808009240
Size: 78.20 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : de
Pages : 60
View: 855

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Der Marketing Mix

by 50Minuten,, Der Marketing Mix Books available in PDF, EPUB, Mobi Format. Download Der Marketing Mix book, In nur 50 Minuten den Marketing-Mix verstehen Die Zusammensetzung einer Marketingstrategie kann mithilfe des Marketing-Mix beschrieben werden. Dieser umfasst alle für das Marketing zur Verfügung stehenden Instrumente und wird meist in vier Kategorien unterteilt: die 4 P product (Produkt), price (Preis), place (Distribution) und promotion (Kommunikation). Durch gezielte Fragen bezüglich diverser (Unter-)Aspekte kann so eine auf Produkt und Markt genau abgestimmte Strategie entwickelt werden. Das Modell kann dabei um weitere P ergänzt oder auch durch das 4-C-Modell ersetzt werden, bei dem die Kunden stärker in den Mittelpunkt rücken. Anhand praktischer Beispiele wird die Theorie leicht verständlich veranschaulicht. So erhalten Sie einen interessanten und praxisorientierten Überblick über das Wesentliche. Nach 50 Minuten können Sie: • den Marketing-Mix in (mindestens) vier Komponenten unterteilen • diese Komponenten mit gezielten Fragen analysieren und aufeinander abstimmen • eine erfolgreiche, ausgewogene Marketingstrategie entwickeln Der Einstieg in ein neues Kapitel Ihrer Unternehmensgeschichte! Über 50MINUTEN.DE | BUSINESS – MANAGEMENT UND MARKETING Was bewegt die Wirtschaftswelt? Mit der Serie Business – Management und Marketing der Reihe 50Minuten verstehen Sie schnell die wichtigsten Modelle und Konzepte. Unsere Titel versorgen Sie mit der notwendigen Theorie, prägnanten Definitionen der Schlüsselwörter und interessanten Fallstudien in einem einfachen und leicht verständlichen Format. Sie sind der ideale Ausgangspunkt für Leserinnen und Leser, die ihre Fähigkeiten und Kenntnisse erweitern möchten.



Guerrilla Marketing 4th Edition

Guerrilla Marketing  4th edition PDF
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547347660
Size: 18.61 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 384
View: 3062

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Guerrilla Marketing 4th Edition

by Jay Conrad Levinson, Guerrilla Marketing 4th Edition Books available in PDF, EPUB, Mobi Format. Download Guerrilla Marketing 4th Edition book, When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.



Transcultural Marketing For Incremental And Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation PDF
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466647507
Size: 29.28 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 588
View: 1134

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Transcultural Marketing For Incremental And Radical Innovation

by Christiansen, Bryan, Transcultural Marketing For Incremental And Radical Innovation Books available in PDF, EPUB, Mobi Format. Download Transcultural Marketing For Incremental And Radical Innovation book, As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.



Marketing For Dummies

Marketing For Dummies PDF
Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 111888065X
Size: 69.89 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 384
View: 7624

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Marketing For Dummies

by Alexander Hiam, Marketing For Dummies Books available in PDF, EPUB, Mobi Format. Download Marketing For Dummies book, Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.



Collective Marketing For Smallholder Farmers Manual 4 The Territorial Approach To Rural Agro Enterprise Development

Collective marketing for smallholder farmers   Manual 4  The territorial approach to rural agro enterprise development PDF
Author:
Publisher: CIAT
ISBN:
Size: 69.14 MB
Format: PDF, Mobi
Category :
Languages : en
Pages :
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Collective Marketing For Smallholder Farmers Manual 4 The Territorial Approach To Rural Agro Enterprise Development

by , Collective Marketing For Smallholder Farmers Manual 4 The Territorial Approach To Rural Agro Enterprise Development Books available in PDF, EPUB, Mobi Format. Download Collective Marketing For Smallholder Farmers Manual 4 The Territorial Approach To Rural Agro Enterprise Development book,



Instant Marketing For Almost Free

Instant Marketing for Almost Free PDF
Author: Susan Benjamin
Publisher: Sourcebooks, Inc.
ISBN: 1402216874
Size: 65.54 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 274
View: 766

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Instant Marketing For Almost Free

by Susan Benjamin, Instant Marketing For Almost Free Books available in PDF, EPUB, Mobi Format. Download Instant Marketing For Almost Free book, Over 1,000 marketing tactics small businesses can actually use and afford.



Tourism Marketing For Developing Countries

Tourism Marketing for Developing Countries PDF
Author: Eli Avraham
Publisher: Palgrave Macmillan
ISBN: 1137342161
Size: 33.25 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 208
View: 5952

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Tourism Marketing For Developing Countries

by Eli Avraham, Tourism Marketing For Developing Countries Books available in PDF, EPUB, Mobi Format. Download Tourism Marketing For Developing Countries book, Tourism Marketing for Developing Countries examines how tourist destinations in Asia, the Middle East and Sub-Saharan Africa battle stereotypes and negative images, overcome crises and attract tourists and visitors. The book provides real-life examples of strategies and techniques for altering the image of developing destinations and attracting international tourism, despite the challenges that stem from negative place images. Based on the analysis of dozens of case studies, it reveals the marketing and communication strategies used by developing countries. The analysis is conducted in relation to the accumulated theoretical and practical knowledge about media and public images, factors that affect image construction in the international media, image repair and destination marketing. Using a multi-step model, the book offers a proven toolbox for scholars and practitioners interested in attracting international tourism to developing countries.



Web Marketing For Dummies

Web Marketing For Dummies PDF
Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 0470451394
Size: 80.58 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 408
View: 2568

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Web Marketing For Dummies

by Jan Zimmerman, Web Marketing For Dummies Books available in PDF, EPUB, Mobi Format. Download Web Marketing For Dummies book,